Less products. Better hair.

Every formula begins with a question.

For over 15 years, Sofie Raddatz has developed haircare with one goal: to create haircare worth coming back to.

EXPLORE THE COLLECTION

A single ivory poppy resting on bare skin — Sorada performance haircare

MINIMAL BY CHOICE

MADE WITH INTENTION

ROOTED IN SCIENCE

IN DEVELOPMENT

A new brand, formulated in the open.

Sorada is a brand-new house of performance haircare, formulated from scratch by Sofie Raddatz. Nothing here is for sale yet — these are the formulas currently in development.

Every formula is tested by 150 people with different hair types and needs before we decide to launch it. Only what earns its place will be released.