Less products. Better hair.
FORMULATED WITH INTENTION.
Performance haircare by Sofie Raddatz.
DISCOVER THE PHILOSOPHYIN DEVELOPMENT
A new brand, formulated in the open.
Sorada is a brand-new house of performance haircare, formulated from scratch by Sofie Raddatz. Nothing here is for sale yet — these are the formulas currently in development.
Every formula is tested by 150 people with different hair types and needs before we decide to launch it. Only what earns its place will be released.
Follow the journey on InstagramTHE PHILOSOPHY
Thoughtful by design.
Every formula begins with a question.
Every ingredient has a purpose.
Every percentage is considered.
We don't follow trends. We create what works.
HIGH PERFORMANCE
Visible results through
advanced formulation.
SCIENTIFIC PRECISION
Researched ingredients.
Measured performance.
INTENTIONAL INGREDIENTS
No fillers.
Only what matters.
MINIMAL BY CHOICE
Fewer products.
Better outcomes.
The Formulator
We don't formulate products to launch them.We formulate until there is nothing left to improve.
Every formula is developed with intention, grounded in science and refined by experience. No shortcuts. No excess. Only what your hair truly needs.
Sofie Raddatz
Founder & Cosmetic Formulator
Read the story
LESS PRODUCTS. BETTER HAIR.
COMING SOON
SCIENCE. NATURE. INTENTION.
Formulas that respect both.
We combine advanced formulation science with carefully selected ingredients to create high-performance haircare that supports your scalp, strengthens your hair and delivers visible, lasting results.
OUR PHILOSOPHYThe Ingredients
Ingredients
The Collection